[Source: Gori street, myself] No one locks their doors in Gori. Not the guesthouses, not the homes, not even the little corner shops. Some doors don’t even have locks. I once walked into the wrong house by mistake. The door…
An Endorphin Philosophy essay exploring how modern art glorifies pain—from Nietzsche to Han Kang—and why Eastern thought offers a healthier path.
October will be the month I relocate to Georgia to study Russian and explore new business opportunities.As a result, blog and podcast uploads may be irregular for a while—consider this an early notice.Still, I’ll do my best to keep the…
Review 'Start with Why'. Original intention isn’t revived by shouting ‘Why.’ It survives only when embodied as lifestyle, mise-en-scène, and style—not abstract belief.
Discover how the Iraq War’s tech shifts reveal AI’s nature—and learn survival strategies for small business owners and creators in the AI era.
Why famous restaurants often disappoint: managing Desire vs. Prediction, the role of Thrill, and lessons for FOH service and workplace survival.
Discover how the Endorphin Habit Model turns products into part of the body and daily life. From Korean optical shops and Levi’s jeans to everyday restaurants, this article explains the HABIT principle—Harmony, Accessibility, Bump & Comfort, Investment Value, and Tie to Identity—as a sustainable alternative to dopamine-driven “Hook” models.
Music, bread, and wabi-sabi reveal one truth: small biz wins by designing incomplete spaces where customers join in, not just watch.
Why most bakery startups fail: bread’s portability leads to cost–value wars. Explore aura, phenomenology, Evian, headphones & luxury branding.
I am at Public library.On my left, I keep the books I’m reading these days (Team of Teams) and my Russian language textbook.To fight off the drowsiness that comes with withdrawal symptoms, I place two cups of coffee and a…